Today we’re launching Lorikeet B2A. Our B2A suite arms your business to win from the B2A revolution. B2A is built for businesses that receive agent traffic. Your customers use their personal agent and B2A lets your business serve it. It enables three things:

Deploy a Lorikeet concierge specially adapted to engage with personal agent traffic with one click and a copy paste code snippet on your site or app.

Understand what agents want when they visit your page, so you can ensure you serve them effectively.

Convert agent traffic into meetings, bookings and sales by integrating into your systems with the Lorikeet platform.

New to B2A? Start with our guide, What is B2A (business to agent)?

What personal agents do, and how B2A handles it

Agents will research, recommend and buy

They read your site before your customer does. One user asked Meta’s Muse to shop for cheaper car insurance while he was at the gym. “15 min later I’m saving $1156 a year,” he wrote. B2A gives that agent a straight answer from you. Agents that support WebMCP, a proposed web standard, call tools on your website. Every other agent calls a public endpoint. Both answer from your knowledge, and your team does no backend work.

They complete the purchase. Agents now finish the job: “The Progressive policy is bound. Policy is effective at 6pm today.” With B2A, the agent talks to the same concierge that serves your customers, with the same knowledge, workflows and actions behind it. A conversation that starts with a question can end in a sale.

They switch for a few dollars. The founder of Instinct lists “cancelled hundreds of dollars of subscriptions” as a top use. One user’s agent took a bill from $80 a month to $40 a month, plus three months free. B2A keeps your business in that conversation. Your concierge can engage, personalize and retain while the agent is still deciding.

Agents will engage persistently, repeatedly and ruthlessly

They come in volume. Earlier this month an agent looking for a restaurant table sent Resy about 200 requests an hour, and checked every 0.4 seconds when tables opened. Resy banned the customer. We wrote about it here. B2A gives agents a path built for machine traffic. An agent asks, then checks back for the answer. Rate limits cap the volume, and a retry avoids opening a second ticket.

They use every channel. This week Instinct started making phone calls for its users: to book restaurants, get on cancellation lists and sort out cable bills. B2A runs on your Lorikeet concierge, which also answers chat, email and voice. The agent reaches the same concierge whichever way it comes in.

They push the rules. When one agent could not sign in to Resy with a saved password, it used the one-time-code path instead: it “read the code from your Gmail, signed in as you”. Another user’s agent “went to war with AT&T over the phone bill”. B2A gives an agent no more authority than the customer has. Agents go through the same guardrails, identity verification and action policies as a person, and they see only what a customer would see.