Brand
Guidelines
Welcome to Lorikeet's brand guidelines. This is a public site where you can access all of Lorikeet's brand system granted you have permission to use!
Please stick to the brand guidelines and request approval from the Lorikeet team before publishing anything .
If you are unable to find a certain brand asset, you can contact us at contact@lorikeetcx.ai
Contents
01 Logo
The logo serves as the cornerstone of our brand identity. It is the most recognizable visual element of our brand and reflects our values, personality, and mission. Designed to create a strong, lasting impression, the logo ensures consistency across all touchpoints and reinforces brand recognition.
02 Color
Primary Palette
Pink
Hex: #FF29E5
Yellow
Hex: #FACB12
Green
Hex: #30B53D
Blue
Red
Hex: #EA4921
Secondary Palette
Black
Hex: #000000
White
Hex: #FFFFFF
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
03 Typography
Our headline typeface is PP Cirka available through Pangram Pangram Foundry. Cirka is an elegant typeface that combines classic forms & a vertical axis with sharp, pointy serifs. Its personality stems from the combination of the subtle details in all the curves and the flamboyant, spiky serifs.
Our accompanying typeface is ABC Ginto from Dinamo type foundry. It is an exuberant geometric-humanist typeface that delights in tension, especially the tension between circular and rectangular forms.
PP Cirka
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ABC Ginto
The above fonts are licenced and purchased fonts. Therefore any use of this without Lorikeet approval is prohibited.