Back
Head of Digital
Full-time
SHIFT, a WITH Group company, embeds top-tier talent within client teams to drive innovation. This role is for a fast-growing international beauty brand scaling its e-commerce business across 60+ countries with 140+ products, deployed within the client's London team with full support from SHIFT's network of experts.
Your Role
As Head of Digital, you will lead the e-commerce strategy and execution, owning the full digital customer journey from acquisition to retention, with a strong emphasis on conversion rate optimization, AI-driven data transformation, performance marketing and media measurement.
Key Responsibilities
Own the digital sales funnel from acquisition to retention with a focus on CRO and website experience.
Drive AI integration across the digital business, from personalization engines and smart merchandising to predictive analytics and automation.
Develop a Data & AI strategy, identifying opportunities for advanced analytics and AI-driven insights.
Lead integration of martech platforms such as GA4, attribution tools and CDPs.
Build and manage a high-performing digital and growth team.
Your Profile
5 to 7 years in digital or growth roles within high-growth DTC, beauty or e-commerce brands.
Proven track record leading AI and data-driven transformations.
Strong technical understanding of e-commerce stacks and data platforms; Shopify a plus.
