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Lorikeet News Desk
Jun 13, 2025
TL;DR
Samsara CMO Meagen Eisenberg makes AI skill a must-have for her teams, tying it to performance reviews and career growth for her 200-person marketing org.
SamsaraGPT, a custom chatbot, provides sales reps with instant product and competition insights, reducing repetitive queries.
Eisenberg warns that resistance to AI could lead to job displacement, advocating for AI as a strategic advantage in marketing.
She predicts AI will lead to specialized companies for each marketing function, transforming the industry landscape.
My message to my team is clear: You won’t be in marketing for long if you don’t master these AI tools. You either learn to lead with AI, or you may need to change professions.
Meagen Eisenberg
CMO | Samsara
AI isn’t just knocking on marketing’s door—it’s tearing down walls and redrawing the blueprint. The mandate now isn’t just understanding the tech, but rapidly retooling teams to wield it. Meagen Eisenberg, CMO at Samsara, is applying that growth mindset to a new frontier: reshaping how marketing teams adopt and lead with AI.
Sync or sink: "The message to my team is clear: you won’t be in marketing for long if you don’t master these AI tools," says Eisenberg. "You either learn to lead with AI, or you may need to change professions. It’s not a choice anymore—it’s a fundamental requirement."
Playtime with a purpose: Eisenberg challenged her 200-person global marketing team early on to use free tools to create AI-generated figurines of themselves. "This day was very engaged," she says. "Everyone was in there and playing." But the real win was unexpected insight: "I started to learn a lot about people on my team too, their personalities, what they love. It ended up being a great way for the team to bond." The internal experiment quickly sparked ideas for customer engagement. "Let’s think about our buyer," Eisenberg proposed. "If we were to create one for our buyer—which for Samsara includes truck drivers, fleet operators, construction." Her social team ran with it, animating a fleet driver figurine to show how B2B marketing can tap into consumer trends. "The whole point is to capture the attention," she says. "If you capture the heart, you capture the mind of the buyer."
I will hire and maintain key people on the team that use AI, and I will manage out people who are actively against it.
Meagen Eisenberg
CMO | Samsara
No prompts, no promotion: But accountability for AI adoption runs well beyond playful experiments. "I have said in the next performance reviews that you cannot be a 4 or 5—on a scale of 1 to 5—if you have not leveraged AI in your role responsibilities," Eisenberg says. "You can’t be a top performer unless you’ve shown me how you learn and use it."
The expectation doesn’t stop at individual contributors. Managers must track and report how every person in their org chart uses AI to boost efficiency. And when headcount requests come in, Eisenberg’s response is direct: "Okay, why can't we do this with AI? Show me why you can't do that before we move forward and hire more people."
Stacked and smart: Eisenberg’s team isn’t just talking about AI for productivity, they’re building with it. Tools like Conversica help nurture lower-tier leads that lack enough data for a high-touch handoff. Synthesia localizes webinars for European markets, while Senja surfaces customer quotes to power advocacy content.
Internally, "SamsaraGPT," a custom chatbot, gives sales reps instant answers on competition, product details, and case studies. The result? "It greatly reduces repetitive questions to product marketing," Eisenberg says. "Now we just say, 'go to SamsaraGPT—it has everything.'"
Reality check: For those worried about AI replacing jobs, Eisenberg doesn’t sugarcoat it. "I will hire and maintain key people on the team that use AI, and I will manage out people who are actively against it," she says. For her, AI isn’t a threat—it’s an advantage. "These tools aren't hard to leverage. They're actually a lot of fun." Her advice to the hesitant is blunt: "If you don't, you will get displaced by people who do."
Looking ahead, she sees AI spawning specialized companies for each marketing function, similar to how Craigslist categories evolved into standalone businesses. "You’re going to look at the different functions of marketing, and there’s going to be a company built around each of those functions that basically optimizes that role."
