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Productive or purposeful? How one healthcare leader is using AI to boost both culture and CS outcomes

Productive or purposeful? How one healthcare leader is using AI to boost both culture and CS outcomes

Lorikeet News Desk

Jul 8, 2025

TL;DR

  • AI is being used in healthcare to make work more impactful, focusing on infusing purpose into roles rather than just rote automation.

  • Renee Malone of Siftwell Analytics discusses using AI as a tool for empowerment, helping employees feel their work makes a difference.

  • Successful AI integration requires clear communication and ongoing feedback, ensuring tools augment rather than replace human roles.



You don't just give a tool and then leave; you have to continue that feedback loop. The advice I would give is to always put yourself in their shoes. I don't just think, ‘If I was in the company, this is how I would use it.’ I think, ‘If I'm sitting in their seat, how would I actually want to interact with this tool?’

Renee Malone

Head of Customer Success | Siftwell Analytics

The most soul-crushing part of any job isn't the hard work; it's the work that goes nowhere. While AI is often seen as a tool for pure efficiency, a more human-centric approach is emerging, using technology to make work impactful, not just productive. For leaders in demanding fields like healthcare, this means deploying AI to make employees feel like their work is making a difference.

With over 13 years of experience in healthcare, Renee Malone, Head of Customer Success at Siftwell Analytics, approaches AI integration not as a tech problem, but as a human-centered change management challenge. It’s a perspective rooted in her company’s identity as a “healthcare company first that is empowered by analytics.” In her view, when implemented correctly, AI becomes less about automation and more about augmentation for the better.

An antidote to defeat: For Malone, true human-AI collaboration provides decision support that makes employees feel empowered, not obsolete. “If a care manager calls 50 people and no one answers, they feel defeated,” she explains. “But if a tool can guide them to the three people who will actually pick up the phone and get into care faster, you’ve made them feel powerful.” For Malone, the technology must support the core reason people join healthcare in the first place: "helping other people."

Flipping the script: The approach requires a huge change management piece, Malone notes, and it starts with setting clear expectations. “First and foremost in change management, you have to set the stage that this is not a replacement. Instead, it’s about showing the performance trends that you can actually see from A to B, with and without a tool. That is the best way that I've been able to get teams on board.”

First and foremost of change management, you have to set the stage that this is not a replacement. Instead, it’s about showing the performance trends that you can actually see from A to B, with and without a tool. That is the best way that I've been able to get teams on board.

Renee Malone

Head of Customer Success | Siftwell Analytics

I hear you: Most importantly in change management is the ability to actively communicate, and listen to employees. “It's making sure you're hearing the voice of your team to say, ‘What is your pain point?’ Maybe I don't have it in my budget to add more employees, but I do have something that can make two employees feel like double, so that person can feel more productive.”

But Malone notes success is an ongoing process. “You don't just give a tool and then leave; you have to continue that feedback loop. The advice I would give is to always put yourself in their shoes. I don't just think, ‘If I was in the company, this is how I would use it.’ I think, ‘If I'm sitting in their seat, how would I actually want to interact with this tool?’”

From rock stars to revenue: And the strategy delivers—at every level. Malone points to a client where one employee, tasked with reaching out to 4,000 members, was able to do the work of three in just three months. “We didn’t replace her job; we made her look like a rock star who felt productive and empowered,” she says. Meanwhile, a precision AI tool helped another client guide their marketing budget, delivering a 2.5x membership growth in a single region. "That's why we call it an operational decision tool,” Malone says. “It allows you to make decisions more strategically, smarter, stronger, and more mission-forward.”

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