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Manager, Marketing (Customer Lifecycle, Marketing Automation)
Full-time
We are seeking a Customer Lifecycle Manager (1 year contract) to lead and support one of the organisation's key priorities — the CRM & Marketing Automation project. This role drives the initiative by overseeing CRM-related efforts across multiple business units, including Customer Service, Partnerships, Marketing, Technology, and Data. You will manage lifecycle marketing initiatives aimed at enhancing customer acquisition, activation, retention, loyalty, and re-engagement.
Key Responsibilities
Lead and oversee the CRM & Marketing Automation project across multiple business units and align strategies with organisational priorities.
Plan and execute lifecycle marketing campaigns across acquisition, onboarding, activation, retention, loyalty, and re-engagement.
Design automated customer journeys and workflows that enhance customer experience and conversion outcomes.
Manage day-to-day marketing automation operations across email, app push, and other channels, including setup, deployment, QA, scheduling, and reporting.
Monitor lifecycle metrics, run A/B and multivariate testing, and deliver optimisation recommendations.
Collaborate with Marketing, Brand, Technology, Data, Customer Care, Sales, and external vendors to deliver integrated initiatives.
Requirements
5–8+ years of experience in CRM, lifecycle marketing, customer engagement, or marketing automation roles.
Hands-on experience with platforms such as Salesforce Marketing Cloud, HubSpot, Adobe Campaign, Braze, or Marketo.
Strong understanding of customer lifecycle management, segmentation, and campaign optimisation.
Experience managing cross-functional and digital transformation projects in a fast-paced environment.
Strong analytical, problem-solving, project management, and stakeholder management skills.
