Salesforce Marketing Cloud Consultant

IBM Consulting is looking for a Salesforce Marketing Cloud Consultant to design, build, and support marketing automation solutions, partnering with clients to deliver personalized, multi-channel campaigns that drive measurable business impact.

Responsibilities

• Analyze campaign briefs and requirements to design scalable Salesforce Marketing Cloud solutions.

• Build and manage multi-channel customer journeys using Journey Builder.

• Develop audience segmentation and targeting logic using SQL and Data Extensions.

• Create personalized, dynamic content using AMPscript and Content Builder.

• Support execution through Automation Studio workflows, data prep, and deployment.

• Develop Cloud Pages, forms, and landing page experiences as needed.

• Troubleshoot issues across campaign setup, personalization, and execution workflows.

Required Expertise

• Advanced experience in Salesforce Marketing Cloud, leading campaign design, build, and optimization.

• Strong expertise in SQL and data modeling, segmentation, and Data Extensions.

• Proven ability to design multi-channel journeys with Journey Builder and Automation Studio.

• Dynamic content personalization with AMPscript, Content Builder, and HTML/CSS.

Preferred

• Salesforce Marketing Cloud certification, Server-Side JavaScript, and API/integration experience (e.g., Postman).

• Email Studio, deliverability best practices, and Agile ways of working.