Back
Martech Lead
Full-time
Landmark Group is looking for a strategic Martech leader to define and drive the organization's Martech, Customer Intelligence, and Customer Engagement vision across all customer touchpoints. This role leads the evolution of the Martech ecosystem, ensuring customer data, automation, personalization, and AI-enabled capabilities deliver measurable business impact and scalable customer experiences.
Martech strategy & vision
Define and lead the Martech and Customer Intelligence roadmap aligned to growth, engagement, and digital transformation goals.
Drive the evolution of engagement capabilities across CRM, loyalty, personalization, automation, and customer data platforms.
Evaluate emerging technologies and AI capabilities to continuously improve the customer experience and Martech ecosystem.
Customer data & personalization
Lead the Customer 360 vision, improving the use and activation of customer data across the business.
Partner with CRM, Data, and Product teams to enhance segmentation, targeting, and personalization.
Skills & experience
Significant experience within Martech, CRM, Digital Product, Ecommerce, or Customer Engagement functions.
Strong understanding of Martech ecosystems including CRM platforms, CDPs (Bloomreach a plus), analytics, and automation.
Exposure to AI-enabled marketing, personalization, experimentation, or predictive customer engagement is preferred.
