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Marketing Automation Manager
Full-time
Ecotricity is looking for a hands-on Marketing Automation Manager whose primary responsibility is technical execution in Salesforce Marketing Cloud, building, optimising, and maintaining automated journeys and email communications across the customer lifecycle.
What You'll Do
Marketing Automation & Journey Build
Build, test, and optimise multichannel automated journeys in SFMC Journey Builder across acquisition, onboarding, engagement, retention, save, and win-back.
Create and maintain Data Extensions, segmentation logic, entry criteria, decision splits, and exit rules.
Implement personalisation, dynamic content, predictive scoring, and automation.
Integrate behavioural triggers, customer service events, product triggers, and real-time signals.
Maintain and evolve templates, content blocks, and personalisation rules.
Email Planning, Build & Delivery
Deliver the day-to-day email plan in partnership with the CRM Executive.
Build emails using HTML/CSS, templates, dynamic content, and personalisation rules.
Manage end-to-end campaign setup: data selection, audience checks, QA, approvals, and deployment.
Ensure all sends follow best practice for deliverability, accessibility, compliance, and brand consistency.
Lifecycle Support
Identify execution-level opportunities to improve retention, churn rate, CLV, and customer progression.
Provide insight and optimisation ideas to support lifecycle planning.
About You
You're a marketing automation specialist first and foremost, someone who loves building journeys, solving technical challenges, and making automation work harder.
