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Assistant Marketing Manager
Full-time
We're looking for an experienced Assistant Marketing Manager (CRM) to join a high-performing CRM team responsible for delivering personalised customer communications across the Credit Cards customer lifecycle. This is a hybrid, fixed-term contract based in Chester, Halifax, or Bristol.
What You'll Be Doing
Manage CRM marketing campaigns for Credit Card products across the full customer lifecycle, from acquisition through to retention.
Execute and optimise customer lifecycle communications across email and other CRM channels.
Deliver ongoing 1:1 marketing campaigns, taking initiatives from pilot through to automation and scaled delivery.
Analyse campaign performance and implement testing strategies to continuously improve engagement and commercial outcomes.
Collaborate with product, analytics, technology, and marketing teams to deliver best-in-class customer experiences.
Ensure all campaigns are delivered accurately and in accordance with regulatory and governance requirements.
What We're Looking For
Proven experience delivering CRM marketing campaigns within Financial Services, ideally supporting Credit Card products.
Strong understanding of customer lifecycle marketing, segmentation, and personalised communications.
Experience managing multi-channel CRM campaigns, particularly email marketing.
Knowledge of campaign optimisation, A/B testing, and performance analysis.
Experience delivering marketing activity within a regulated environment, with understanding of FCA compliance requirements.
Experience using enterprise CRM and marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, Braze, Pega Customer Decision Hub, Unica, or SAS Customer Intelligence.
Experience using workflow tools such as Jira or Workfront.
