Email Marketing Automation Specialist

Job Description

Is building email campaigns, journeys, and automation your specialization, helping Campaign Managers deliver the right message at the right time? Are you eager to be part of a team who is helping to shape the future of AI-assisted internal workflows and actively embrace AI as a core part of modern marketing automation?

In this role, you'll design, build, and optimize email marketing and automated journeys, turning campaign briefs and goals into high impact emails and lifecycle programs through data, testing, and continuous innovation.

This is a hands-on execution role. You won’t be creating campaign strategy or content. Instead, you’ll work closely with our Senior Marketing Campaign Managers, using their assets and audience plans to build automated emails, landing pages, gated forms, and lead workflows that support the customer journey. You’ll also review performance data from your automation builds to identify workflow issues and advise on improvements.

You'll stand out if you're not just technically sharp, but also a thoughtful team player and collaborator. Being comfortable and confident working closely with Campaign Managers to help shape their ideas into executable workflows - asking the right questions, advising on what’s possible, setting realistic expectations, building trust through effective collaboration and having real conversations (not just managing tickets).

Location: Hybrid 3 days of in-office collaboration from our Toronto office

Minimum Qualifications:

• At least 3 years of hands-on experience in email marketing automation, specifically building automated journeys or nurture programs (not just one-off email campaigns)

• Advance proficiency building and deploying email campaigns within a marketing automation platform (e.g., Marketo, HubSpot, Pardot, Eloqua, or similar)

• Basic HTML and CSS skills to update responsive templates, troubleshoot rendering issues, and support QA (no coding from scratch required)

• Comfortable and confident collaborating with Marketing Campaign Managers and work through campaign briefs to define targeting, build audiences, and translate requirements into journeys and workflows

• Experience managing multiple email builds and competing requests, prioritizing based on business impact while maintaining accuracy and delivery timelines

• Strong QA mindset, with attention to detail across email builds, ensuring accuracy, accessibility, deliverability, and a consistent customer experience

• Experience applying audience segmentation, data rules, and supporting lead flow between systems (e.g., Salesforce)

• Logical and technical mindset, with experience building automation logic and workflow rules

• Experience running basic A/B testing (e.g., subject lines, content, send timing) and applying learnings to improve performance

• You are eager to be part of a team who is helping to shape the future of AI-assisted internal workflows and actively embrace AI as a core part of modern marketing automation

Why Join Sage? What's in it for you?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example.

• Be a part of a highly supportive and collaborative team who is helping to shape the future of AI-assisted internal workflows and actively embrace AI as a core part of modern marketing automation.

• Own how email campaigns, journeys, and automation are built and executed, with clear responsibility for quality, accuracy, and performance

• Work in a structured marketing automation environment with defined standards across segmentation, workflows, QA, and delivery

• Partner closely with Campaign Managers to shape how email and automation are executed — not just fulfill requests

• Grow your career within a stable, global SaaS company investing heavily in our colleagues and agentic AI, guided by our mantra “we do the right thing” and values: Human, Bold, Trust, and Simplify — plus 40 paid volunteer hours through Sage Foundation

Key Responsibilities:

• Build and launch email campaigns, including one-off sends, automated journeys, and nurture campaigns

• Own end-to-end execution including audience segmentation, workflow setup, content configuration, testing, QA, and deployment

• Develop behavior-based automated journeys and triggered campaigns based on how prospects and customers engage

• Use data to personalize messaging, timing, and targeting across campaigns

• Run A/B tests across subject lines, content, layout, and send strategy, and apply learnings to improve performance

• Partner with Campaign Managers to develop email-led campaign approaches aligned to campaign objectives

• Build reusable templates, workflows, and journey frameworks that can be scaled and optimized over time

• Monitor campaign performance and optimize based on engagement, conversion, and funnel metrics

• Maintain high standards for QA, deliverability, accessibility, and brand compliance

• Support landing pages, forms, and webinar communications as part of integrated campaigns

• Identify and contribute ideas and improvements to how email marketing is executed at scale across the business.

Benefits? We have plenty...

• 100% paid premiums for health, dental, and vision coverage

• RRSP contribution match (100% up to 4%)

• 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)

• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)

• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date

• 5 days paid yearly to volunteer (through Sage Foundation)

• tuition reimbursement per calendar year starting 6 months after your hire date

• Sage Wellness Rewards Program (annual fitness reimbursement)

• Library of on-demand career development options and ongoing training offerings