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Email CRM Specialist
Full-time
Established in 2004,
OLIVER
is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40\+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of
The Brandtech Group
, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our
AI solutions
enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role:
Email CRM Specialist
Location:
Toronto, Canada
About the role:
You'll be the strategic mind behind email campaigns and automated journeys that strengthen customer relationships and drive business growth. Working at the intersection of data analytics, customer insights, and creative execution, you'll translate customer behaviors into targeted communications that feel personal and valuable. We're looking for someone who can balance automation efficiency with human connection, finding opportunities to deliver the right message at the right moment. Success means building email programs that customers genuinely value while achieving ambitious engagement and conversion targets.
What you will be doing:
Design and execute email campaigns that drive engagement, conversions, and customer lifetime value across segments
Build automated customer journeys including welcome series, nurture campaigns, and retention flows that guide users through key touchpoints
Analyze campaign performance using metrics like open rates, click-through rates, conversion rates, and revenue attribution to optimize future sends
Collaborate with creative teams to develop email templates, subject lines, and content that resonate with target audiences
Manage email databases, ensuring data quality, segmentation accuracy, and compliance with privacy regulations
Transform customer data and behavioral insights into targeted campaigns that feel personalized and relevant
Guide A/B testing strategies for subject lines, send times, content formats, and call-to-action placement
Coordinate with product, sales, and customer service teams to ensure email communications support broader customer experience goals
Stay current with email marketing best practices, deliverability standards, and platform updates to maintain high inbox placement
Deliver campaigns that improve key metrics such as subscriber growth, engagement rates, and revenue per email
What you need to be great in this role:
A track record demonstrating successful email marketing campaigns, with strong analytical and optimization skills
Proficiency in email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or Salesforce Marketing Cloud
Experience with marketing automation, including trigger-based campaigns and customer journey mapping
Understanding of email deliverability, compliance requirements (GDPR, CAN-SPAM), and inbox placement optimization
Ability to analyze campaign data and translate insights into actionable optimization strategies
Strong copywriting skills for subject lines, email content, and calls-to-action that drive engagement
Experience with customer segmentation, personalization, and dynamic content strategies
Knowledge of HTML/CSS for email template customization and troubleshooting
Proficiency with Gen AI tools (ChatGPT, Claude, Copy.ai) to enhance email copywriting, subject line generation, and campaign ideation
Agentic mindset: ability to break down complex customer journeys systematically and identify optimal engagement strategies
Experience using AI for content personalization, audience segmentation analysis, and performance optimization
Understanding of AI capabilities and limitations in email marketing, with strong human oversight for brand consistency
Ability to leverage AI tools while maintaining authentic brand voice and customer-centric messaging
Experience with financial services, fintech, or regulated industries and their compliance requirements
Knowledge of advanced segmentation strategies and predictive analytics for customer lifetime value
Experience with cross-channel marketing integration including social, SMS, and web personalization
Understanding of email design systems and responsive email development
Familiarity with customer data platforms (CDPs) and CRM integrations
At the time of this
posting
.00
to
.00 CAD
.
Individual compensation varies based on
job related
factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one
componen
t
of OLIVER’s total compensation package.
Req ID:
17011
\#
LI-
midsenior
Our values shape everything we do:
Be
Ambitious
to succeed
Be
Imaginative
to push the boundaries of what’s possible
Be
Inspirational
to do groundbreaking work
Be
always learning and listening
to understand
Be
Results-focused
to exceed expectations
Be
actively pro-inclusive and anti-racist
across our community, clients and creations
OLIVER,
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
