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CRM & Loyalty Specialist
Full-time
Global Retail Brands (GRB), Australia's largest specialty kitchenware and homewares retailer, is looking for an experienced CRM & Loyalty Specialist to join its eCommerce team and take ownership of the VIP Rewards Program while driving personalised CRM strategies that boost customer engagement, retention, and revenue. Reporting to the Digital Marketing Manager, you will shape the customer experience through loyalty initiatives, segmentation, automation journeys, and targeted campaigns within Emarsys.
Key Responsibilities
Manage and grow the VIP Rewards Program.
Develop and optimise customer acquisition, retention, and reactivation strategies.
Build customer journeys, automations, and segmentation within Emarsys.
Analyse customer behaviour and campaign performance, and execute A/B testing, dynamic content, and lifecycle marketing initiatives.
About You
3+ years' experience in CRM, Loyalty, or Lifecycle Marketing.
Strong experience with customer segmentation, automation, and campaign management.
Experience using Emarsys or a similar CRM platform, with strong analytical skills.
