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VP of Growth & Customer Experience - 62616619658
Full-time
A rapidly growing U.S.-based precision medicine and longevity company is looking for an entrepreneurial VP of Growth & Customer Experience to own the customer growth engine from first touch through long-term retention. Reporting to the COO, you'll own acquisition strategy, agency management, conversion optimization, customer experience, lifecycle marketing, growth analytics, experimentation, AI initiatives, and revenue growth.
What You'll Own
Growth Strategy
Develop and execute the growth strategy across the full customer lifecycle.
Build scalable customer acquisition programs and prioritize initiatives that maximize profitable growth.
Partner with executive leadership on quarterly and annual growth planning.
Performance Marketing & Agency Management
Own acquisition performance across Meta, Google, influencer, affiliate, email & SMS, SEO, Amazon, TikTok, Reddit, Snapchat, and emerging channels.
Manage external agencies and partners to keep them aligned, accountable, and delivering measurable results.
Develop budgets and continuously optimize return on marketing investment.
Conversion Rate Optimization
Lead optimization across landing pages, website, quiz funnels, lab purchase flow, checkout, onboarding, and subscription enrollment.
Establish a disciplined testing culture through A/B testing, experimentation, and continuous iteration.
Customer Experience & Lifecycle Marketing
Own the customer journey from first impression through long-term retention.
Optimize onboarding, email, SMS journeys, remarketing, abandoned cart recovery, refill reminders, retention, win-back, and cross-sell/upsell programs.
AI & Automation
Lead AI-driven lead nurturing, automated communications, personalized marketing, and customer support automation.
Analytics & Executive Reporting
Own executive reporting on CAC, LTV, ROAS, funnel conversion, retention, and revenue by channel.
Create dashboards that help leadership make faster, smarter decisions.
