Marketing Automation Manager

Tyro is an Australian payments, banking, and lending company powering more than 76,000 merchants. As Marketing Automation Manager, you'll shape and deliver lifecycle marketing programs that drive engagement, retention, and growth, working across Marketing, Product, Data, and Customer teams to combine strategic thinking with hands-on execution.

What You'll Do

• Design, build, and optimise customer journeys across acquisition, onboarding, growth, retention, and reactivation

• Deliver new automated program capabilities across email, SMS, push notifications, and in-app communications

• Create targeted, relevant experiences through segmentation and audience strategies

• Scale lifecycle marketing maturity by introducing best practices and new ways of working

• Partner with Product, Data, Customer Marketing, and Compliance to deliver impactful campaigns

• Use data, testing, and customer insights to continuously improve engagement and conversion

• Act as a marketing automation SME, mentoring team members and identifying opportunities to leverage AI

What You'll Bring

• Proven hands-on experience with Salesforce Marketing Cloud; Marketo a bonus

• Strong experience building and optimising customer journeys and nurture programs

• Experience standing up new martech platforms and building processes and workflows

• Confidence working with complex customer data, segmentation, and customer data platforms

• Strong communication skills to influence across technical and non-technical teams

• Experience delivering campaigns across email, SMS, push, and other digital channels