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Senior Specialist, Lifecycle Marketing
Full-time
Location:
Toronto, ON (Hybrid, 1 day on-site per week)
Language:
English, strong written and spoken communication required
Duration:
18-month contract with potential for extension or permanency
About the Opportunity
This is an exciting opportunity to join a growing lifecycle marketing team within a large, established financial services organization. As a Senior Specialist, Lifecycle Marketing, you will play a key role in building and scaling personalized, data-driven marketing journeys that support customer engagement, retention, and long-term growth. You will work closely with marketing, analytics, and technology teams to bring customer experiences to life through automation and smart use of data.
This role is ideal for someone who enjoys solving complex problems and working in an evolving environment. You will be part of a collaborative, agile team focused on delivering meaningful customer experiences across the full lifecycle, from onboarding to loyalty and re-engagement, while contributing to a major digital transformation initiative.
What’s in it for You
Opportunity to work on a high-impact, customer-focused transformation project
A collaborative and agile team environment with strong cross-functional exposure
Hands-on experience with advanced CRM and marketing automation tools
A culture that values curiosity, innovation, and continuous improvement
The chance to influence how data-driven marketing evolves within a large organization
Your Responsibilities
You’ll design and build automated customer journeys within a CRM platform, ensuring timely and personalized communications
In this role, you’ll analyze data flows and identify gaps, creating practical solutions despite system limitations
You’ll collaborate with stakeholders across marketing, analytics, and IT to translate business needs into technical execution
You’ll monitor campaign performance, run A/B tests, and continuously optimize journeys for engagement and ROI
You’ll troubleshoot and resolve issues within marketing automation workflows to ensure smooth deployment
You’ll present insights and recommendations to stakeholders to support ongoing strategy and improvements
Skills and Qualifications
4\+ years of experience in lifecycle marketing, CRM, or marketing automation roles
Hands-on experience with CRM platforms such as Dynamics 365, Salesforce Marketing Cloud, or similar
Strong understanding of customer journey mapping, segmentation, and campaign optimization
Ability to translate business requirements into technical solutions and work cross-functionally
Experience working with data, analytics tools, and performance reporting
Strong problem-solving skills with a proactive and adaptable mindset
Why Partner with Altis
If you’ve never worked with a staffing agency before, we make it easy. We work with top employers across Canada who have great jobs to fill, each vetted and verified by our team. When you apply for a job with Altis, we get to know you as a candidate and learn what your strengths are. Then, if you’re a solid match, we handle all the logistics, advocating for you as a candidate for the role, providing access to coaching and connecting you directly with the hiring manager. And rest assured, all our services are free of cost for candidates.
This posting is for an existing vacancy.
