Senior Marketing Automation Specialist

In support of improving CX, lifecycle marketing, and digital optimization across Reece USA, this role serves as the primary liaison between Marketing and IT to operationalize scalable customer journeys, marketing automation, platform connectivity, and digital experience improvements across all divisions. You will help build the foundation for lifecycle marketing and the future digital customer experience through automation, segmentation, reporting, website optimization, and customer journey development.

Key Responsibilities

• Build, execute, and optimize automated customer journeys across all Reece divisions.

• Develop triggered automation programs tied to customer behaviors, purchase history, branch interactions, events, and website engagement.

• Support lifecycle initiatives including post-purchase engagement, reactivation, event follow-up, and retention programs.

• Develop and maintain customer segmentation strategies for personalized communications.

• Partner with IT on integration and optimization of marketing platforms and customer data flows, including transitions from Builder.io to Contentful, Salesforce to Dynamics, and data into Snowflake.

• Conduct website audits and support A/B testing to identify engagement opportunities and friction points.

• Support evaluation and implementation of AI-powered marketing tools and digital CX enhancements.

Qualifications

• Bachelor's degree and 4–5 years of experience in digital marketing, marketing operations, or marketing technology.

• Experience with martech tools such as Builder.io / Contentful, Salesforce / Dynamics CRM, Marketing Cloud, Tealium, Power BI, and Google Analytics.

• Strong cross-functional collaboration skills, particularly with IT, and the ability to balance hands-on execution with strategic systems thinking.

• Strong project management, analytical, and communication skills with a continuous improvement mindset.