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Marketing Automation Specialist
Full-time
We are looking for a Marketing Operations Specialist to join the Scaled Solutions team, supporting the planning, execution, and optimization of marketing campaigns across multiple channels. This role blends technical and marketing expertise to drive impactful, data-driven customer engagement at scale for global markets. It is an onsite contract role (3 days/week, Monday-Wednesday) in Singapore running until 31 December 2026, with potential to extend. Applicants must have the legal right to work in Singapore.
Key Responsibilities
Build and execute omnichannel campaigns across email, push, in-app, and other digital touchpoints.
Develop and maintain data segmentation strategies using SQL for precise targeting and personalization.
Design, build, and optimize automation workflows within Salesforce Marketing Cloud (SFMC).
Collaborate with Marketing, Product, and Analytics to translate business objectives into scalable campaign strategies.
Monitor campaign performance metrics, generate insights, and recommend optimizations.
Ensure data integrity and quality across marketing systems and platforms.
Document processes, SOPs, and best practices to support knowledge sharing and scalability.
Qualifications
5-7 years of experience in Marketing Operations, CRM Marketing, or a related field.
Strong proficiency in SQL for data extraction, segmentation, and analysis.
Hands-on experience with SFMC, including Journey Builder, Automation Studio, and AMPscript.
Proven track record developing and implementing omnichannel campaigns.
Strong analytical mindset with the ability to translate data into actionable insights.
Excellent communication and project management skills; able to work independently in a fast-paced environment.
