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Marketing Automation CX Strategist
Full-time
As a WEX CX Automation Strategist, you are accountable for the effectiveness of interactions delivered by WEX marketing automation programs. Your experiences will impact customers at moments that matter within the customer lifecycle. You'll partner with Marketing Automation Engineering talent and teams across the business to deliver experiences that drive growth and high customer satisfaction.
Duties and Responsibilities
Proactively design automated experiences that align with business objectives and achieve target outcomes.
Oversee the creation of high-quality, behavior-based marketing automation and personalization copy, including deeply personalized emails and web pages.
Develop dynamic content strategies based on key moments of opportunity, enabled by data signals and audience attributes.
Analyze content performance metrics and leverage data insights to inform strategy and identify conversion opportunities.
Drive continuous testing and optimization using A/B and multivariate testing.
Qualifications
Bachelor's degree in marketing, business or a related field, with 5+ years in marketing automation and personalization.
Strong understanding of marketing automation platforms (Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems and personalization platforms.
Experience building and segmenting audiences, and a history of driving optimization through A/B testing and use of AI tools.
Strong analytical and communication skills, with experience in customer lifecycle/CRM marketing strategy.
