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Manager, Global CRM Marketing Automation
Full-time
The Knot Worldwide is seeking a Marketing CRM Automation Manager for its International CRM team. This role is ideal for a technically-minded marketer who enjoys bringing customer journeys to life through automation, personalization, and data-driven communication. You'll build and execute customer journeys, campaigns, and automated programs across email, push, SMS, and in-app messaging for international brands, working closely with CRM Strategy, Product, Analytics, and Marketing teams.
Responsibilities
Build, launch, and optimize customer journeys, campaigns, and automations across email, push, SMS, and in-app messaging using Salesforce Marketing Cloud and/or Braze.
Develop and execute personalized, data-driven CRM programs including behavioral triggers, lifecycle journeys, and automated engagement campaigns.
Leverage customer data, Data Extensions, SQL, and audience segmentation for sophisticated targeting and personalization.
Use HTML, AMPScript, and/or Liquid to build, modify, and personalize CRM communications and templates.
Partner with CRM Strategy Managers to build and bring customer lifecycle campaigns and trigger-based programs to life.
Design, execute, and analyze A/B tests to drive continuous optimization and performance improvements.
Monitor campaign, channel, audience, and segment performance and build reporting to measure effectiveness.
Serve as a Salesforce Marketing Cloud and/or Braze subject matter expert across multiple international markets.
Successful Candidates Have
3-5+ years of experience in CRM marketing automation, building, testing, and deploying email, push, SMS, and in-app campaigns.
1-3+ years of hands-on experience with Salesforce Marketing Cloud and/or Braze, including Journey Builder, Automation Studio, Data Extensions, and audience segmentation.
Working knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development and personalization.
Experience building and optimizing customer journeys and trigger-based programs.
