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Director of Product
Full-time
About the Role
FYUL is looking for a Director of Product to lead a critical product organization focused on helping enterprises and platforms sell merchandise on demand. This role owns product strategy, execution quality, and business outcomes across a broad, multi-surface experience spanning product creation, selling, order flows, storefront experiences, and monetization. A key part of the role is leading the AI transformation for the organization, identifying where AI can materially improve customer outcomes, operational efficiency, product quality, personalization, automation, and new revenue.
Your Daily Tasks Will Include
Product Strategy and Business Ownership
Define and lead a compelling product strategy aligned with company goals, translating it into priorities, roadmaps, success metrics, and execution plans.
Own product outcomes across the full customer journey, delivering measurable impact on activation, conversion, retention, monetization, engagement, and long-term customer value.
Identify the highest-leverage opportunities to help merchants create, sell, manage, grow, and monetize more effectively while improving the buyer experience.
Balance short-term business impact with long-term platform scalability and strategic differentiation.
AI Transformation Leadership
Lead the AI transformation agenda, defining where AI can create step-change improvements in customer value, productivity, automation, and business performance.
Identify, prioritize, and incubate AI-powered product opportunities such as smarter product creation, merchandising assistance, content generation, personalization, recommendation systems, and workflow optimization.
Partner with engineering, data, design, research, operations, legal, and business stakeholders to ensure AI initiatives are feasible, ethical, measurable, and aligned with customer trust.
Build AI fluency across the product organization and ensure AI is part of a coherent product strategy, not isolated experiments.
Customer and Product Discovery
Set a high bar for customer understanding, product discovery, experimentation, and evidence-based decision-making.
Drive a culture of continuous discovery combining qualitative research, quantitative insights, market analysis, and experimentation.
Execution and Operating Cadence
Create clarity and focus across a complex product area through strong planning, prioritization, communication, and decision-making.
