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Lifecycle Marketing Strategist
Full-time
Winona is a leading telemedicine company providing HRT for women in menopause. The Lifecycle Marketing Strategist will own and evolve the end-to-end lifecycle marketing strategy, focused on building scalable customer journeys that drive engagement, retention, customer satisfaction, and long-term business growth.
Key Responsibilities
Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback.
Own and optimise channel strategy across email, SMS, chatbots, direct mailers, and in-app push notifications.
Design and optimise end-to-end customer journeys and key touchpoints.
Build segmentation frameworks and personalisation strategies using behavioural and predictive insights.
Establish a testing roadmap and experimentation strategy and design lifecycle automation architecture.
Define KPIs, analyse trends, and partner with Product, Data, and Growth teams.
Qualifications
5+ years in lifecycle marketing, CRM, retention marketing, or customer engagement strategy.
Proven experience building and managing end-to-end customer journeys across onboarding, engagement, retention, and winback.
Hands-on experience with multi-channel campaigns across email, SMS, push, chatbots, and direct mail.
Experience with CRM and lifecycle platforms such as Iterable, Intercom, or MixPanel.
