Back
Lifecycle Marketing Manager
Full-time
National Life Group is an insurance and annuities company founded in 1848.
Role Summary
The Lifecycle Marketing Manager develops, executes, and optimizes lifecycle and marketing automation programs that drive engagement, conversion, and retention across the customer journey. Reporting to the Director of Digital Marketing, this role owns Salesforce Marketing Cloud (SFMC), Mailchimp, and Snappy Kraken systems, serving as the enterprise subject matter expert for marketing automation and dynamic journeys. You will audit and optimize an existing, complex SFMC environment and build, test, and deploy sophisticated multi-stage programs across acquisition, nurture, onboarding, and re-engagement.
Essential Duties and Responsibilities
Design and execute lifecycle marketing programs: Own the development, execution, and continuous optimization of lifecycle and nurture campaigns across acquisition, onboarding, engagement, and retention. Build sophisticated multi-stage customer journeys primarily within SFMC, working in Mailchimp as required until assets are transitioned.
Lead SFMC optimization and platform ownership: Serve as the enterprise owner and SME for SFMC (plus Mailchimp and Snappy Kraken), partnering with IT to implement best practices for data integrity, workflow design, governance, and performance.
Partner with the Web & Digital Experience Strategist and Digital Content & Insights Lead to connect lifecycle initiatives to the broader digital ecosystem.
What We're Looking For
A high-energy, hands-on marketer with deep technical expertise in Salesforce Marketing Cloud and other marketing automation platforms, combining a strong technical foundation with a passion for automation, data-driven storytelling, and operational excellence.
