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Global Customer Experience Data & Automation Lead
Full-time
This role owns the data standards, measurement frameworks, and automation foundations that enable Ipsen to deliver scalable, compliant, and measurable customer experiences globally. It is the structural backbone of CX data strategy, responsible for taxonomy, tagging, KPI harmonization, platform interoperability, and automation enablement across brands, channels, and markets.
Main responsibilities
Define the CX data and automation strategy that enables scalable, measurable, and compliant engagement.
Own the framework for harmonized CX measurement, ensuring common KPI definitions and reporting logic.
Define the automation principles, use cases, and operating standards that enable scalable execution across the marketing automation ecosystem.
Improve interoperability across CRM, marketing automation, web, analytics, and DAM systems.
Partner with Brands, Medical, Analytics, IT, and Compliance to align data, automation, and measurement priorities.
Knowledge and experience
10-14+ years in pharma/biotech digital, data, marketing operations, or commercial enablement roles.
Strong experience in marketing data strategy, KPI definition, taxonomy and metadata governance, and cross-platform enablement.
Hands-on understanding of martech ecosystems including CRM/CLM, marketing automation, DAM/CMS, and BI.
Preferred experience with content intelligence and AI-enabled content systems and global KPI harmonization.
