Director, Lifecycle Marketing

Singtel is looking for a Director, Lifecycle Marketing to manage the consumer base and lead AI-enabled marketing transformation, creating strong connections with customers across the lifecycle.

Make An Impact By

• Managing the consumer base with focus on churn reduction, recontracting, ARPU improvement, and upsell targets through data-driven marketing.

• Leading a team to conceptualize customer lifecycle marketing strategies and translate them into executable plans.

• Championing AI-enabled marketing transformation, overseeing hyper-personalization frameworks, AI-enabled segmentation, modelling, and real-time decisioning engines.

• Monitoring market developments and the competitive landscape to position the Consumer Business for new services.

• Spearheading innovative marketing campaigns including hyper-personalization, contextual targeting, and improved automation.

• Analyzing the customer base and reporting weekly on key metrics and campaign effectiveness.

• Developing a high-performance team through resource planning, skill development, and talent acquisition.

Skills For Success

• Bachelor's degree in Business, Marketing, Finance, Accountancy, or related field; MBA desirable.

• Relevant experience in large corporations or MNCs with competency in customer management, churn, and lifecycle marketing.

• Strong results orientation and stakeholder management experience.

• Proven marketing strategy and management skills.

• Experience building customer journeys across online, social, loyalty, web, and mobile applications.

• Knowledge of devices, Telco data, customer analytics, and customer experience management.

• Business acumen, presentation skills, leadership, budget management, and a challenger mindset.