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Digital Director
Full-time
BON CHARGE is a premium global ecommerce brand. The Digital Director owns the company's digital infrastructure end-to-end across all global storefronts, reporting to the CMO.
This role ensures BON CHARGE's digital experience scales into a world-class ecommerce ecosystem capable of supporting global growth, premium brand positioning and high-performance customer acquisition, translating commercial strategy into platform capability while protecting the business from technical debt and platform risk.
Shopify Platform Ownership
Own the Shopify ecosystem architecture, theme codebase, release management and access governance.
Manage multi-storefront logic: regional pricing, currency, Shopify Markets configuration and localised checkout flows.
Maintain platform health: uptime, Core Web Vitals, mobile performance and checkout reliability.
Act as the primary escalation point for platform incidents with a defined response protocol.
Platform Efficiency & Optimisation
Own site performance (LCP, CLS, FID) with a bias toward measurable conversion impact.
Run the CRO programme at platform level: A/B testing infrastructure, experiment backlog and test velocity, managing external CRO agency partners.
Eliminate checkout, cart and account flow friction to reduce abandonment and increase AOV.
Deliver a monthly platform scorecard to the executive team and build a culture of continuous experimentation.
Ecommerce Design & Development
Lead a blended squad of in-house developers, contractors and agency partners with clear sprint cadence, QA process and accountability.
Own all external development and design agency relationships against defined scope, timelines and quality.
Maintain a front-end component library aligned to BON CHARGE brand guidelines.
Own UX research at platform level (session recording, heatmaps, user testing) synthesised into actionable design improvements.
Technology & App Ecosystem
Own the full app and integration stack, supporting other departments in evaluation, onboarding, configuration, maintenance and deprecation.
Maintain a living technology map covering every tool's function, cost, contract status and ROI, governing app spend against budget.
Lead integration with analytics and paid media data pipelines, own Shopify Flow automation and evaluate middleware.
Continuously evaluate emerging ecommerce technologies including AI-driven search, merchandising, personalisation and automation.
Digital Roadmap
Own and maintain a rolling 12-month digital roadmap, sequenced by commercial impact and technical dependency.
Translate CMO and commercial objectives into scoped, prioritised, resourced platform capability.
Lead quarterly roadmap reviews and horizon-scan Shopify platform releases and deprecations.
