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Digital Demand Manager
Full-time
Demand Generation Manager
Location: Munich
Region: DACH
Languages: German and English
About the Company
Our client is a leading vertically aligned international business management software vendor with a strong market position and an ambitious growth trajectory driven by acquisitions, innovation, and organic expansion. With a customer-centric approach and a rapidly evolving digital marketing function, they are investing heavily in scalable demand generation and marketing automation capabilities. They are now seeking a Munich-based Demand Generation Manager with deep HubSpot expertise to drive highly targeted campaigns, optimise customer journeys, and elevate digital engagement across the business.
The Role
This is a hands-on demand generation role for a marketing professional whose experience is strongly centred around HubSpot. You will take ownership of campaign execution, marketing automation workflows, webinar programmes, website content updates, and lead nurturing initiatives designed to improve engagement and conversion across the customer lifecycle. The successful candidate will also play a key role in exploring and implementing AI-driven marketing tools and processes to improve efficiency, personalisation, and customer journey performance.
Key Responsibilities
HubSpot Campaign Management
Build, execute, and optimise multi-channel demand generation campaigns within HubSpot
Create and manage email marketing programmes, automation workflows, segmentation strategies, and lead nurturing journeys
Monitor campaign performance, analyse KPIs, and continuously optimise conversion and engagement metrics
Manage lead scoring, lifecycle stages, and CRM alignment to support sales effectiveness
Webinar & Digital Engagement Programmes
Plan, coordinate, and execute webinars from concept through post-event follow-up
Develop attendee nurture sequences and engagement strategies using HubSpot
Work with internal stakeholders and external partners to maximise webinar participation and pipeline contribution
Customer Journey & AI Enablement
Identify opportunities to improve customer journeys through automation, personalisation, and AI-enabled marketing tools
Evaluate and implement AI solutions that enhance campaign effectiveness, content creation, and lead engagement
Use data and customer insights to refine targeting and improve customer experience across digital touchpoints
Website & Content Marketing
Update and maintain website content to support campaigns, product launches, and customer engagement initiatives
Create compelling marketing content including landing pages, emails, blogs, campaign copy, and promotional materials
Ensure messaging is aligned with brand positioning and commercial objectives
Candidate Profile
Essential Experience
Strong hands-on experience with HubSpot Marketing Hub is essential
Proven background in demand generation, marketing automation, or digital campaign management
Experience building automated customer journeys and nurture campaigns within HubSpot
Comfortable managing webinars and digital engagement programmes
Experience creating marketing content and updating website content
Data-driven mindset with the ability to analyse campaign performance and optimise results
Fluent German speaker with excellent written and verbal communication skills in English
Desirable Experience
Experience evaluating or implementing AI tools within a marketing environment
Exposure to B2B SaaS or business software environments
Understanding of CRM integration and sales-marketing alignment
German language skills are beneficial but not essential
Why Join?
Join a recognised market leader in business management software
Be part of a high-growth organisation expanding through innovation and acquisitions
Opportunity to shape and enhance modern demand generation capabilities
Work in a collaborative, international environment with strong career development potential
Play a visible role in advancing AI-enabled marketing initiatives
