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CRM Specialist
Full-time
Arterra Wines Canada is seeking a strategic, data-driven Sr. Specialist, CRM to lead the development, execution, and optimisation of CRM initiatives across its B2B and DTC business units. This role executes targeted customer engagement and retention strategies through email marketing, segmentation, and automation.
Key responsibilities
Develop customer engagement strategies and plan targeted lifecycle campaigns using segmentation, personalisation, and automation.
Develop, deploy, and optimise email marketing campaigns, ensuring timely execution and audience relevance.
A/B test subject lines, content, and send times; monitor deliverability, open rates, CTR, and conversions.
Create, maintain, and refine customer segments within the CRM platform, ensuring data accuracy and compliance.
Build and maintain automated customer journeys such as welcome, onboarding, and re-engagement or win-back campaigns.
Analyse campaign performance, generate reports, and present insights to Digital, Marketing, and Sales teams.
Qualifications
Post-secondary education in Marketing or Business.
2 to 5 years in email marketing, CRM, or related fields.
Experience with B2B and DTC marketing considered an asset.
