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CRM Manager - Germany
Full-time
Who We Are
Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.
Learn more about who we are and what we do: https://about.joybuy.com/about/
What We Offer
About The Team
You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
We are looking for a
CRM Manager – Germany
to lead and scale Joybuy’s customer engagement and lifecycle marketing activities for the German market.
You will play a key role in shaping the customer journey across email, app, and notification channels, with a strong focus on personalization, automation, retention, and performance optimization.
This is a high-impact role combining strategy, execution, data analysis, and cross-functional collaboration in a fast-paced, entrepreneurial environment.
What you will do
You develop and execute cross-channel CRM campaigns across email, in-app communication, and notification channels
You build automated customer journeys for activation, reactivation, retention, and lifecycle engagement
You create and manage customer segments based on behavioral, transactional, and profile data
You implement personalized messaging, dynamic content, and intelligent targeting logic
You analyse CRM performance metrics including open rates, CTR, conversion, opt-in/opt-out behavior, and customer lifetime value
You identify optimization opportunities related to content, timing, targeting, and campaign mechanics
You run A/B tests and translate data insights into scalable CRM improvements
You coordinate the creation of CRM content assets for email templates, app modules, and notification campaigns
You ensure compliance with brand guidelines, GDPR requirements, and technical standards
You collaborate closely with Brand Marketing, Performance Marketing, Product, Data, IT, and Customer Service teams
You proactively identify new CRM use cases and opportunities to strengthen customer loyalty, engagement, and long-term value
Profile
4–8 years of experience in CRM, lifecycle marketing, or marketing automation, ideally in e-commerce, retail, or fast-paced digital environments
Strong understanding of CRM channels including email marketing, push notifications, and in-app communication
Experience with segmentation, personalization strategies, and customer journey automation
Strong analytical mindset with the ability to interpret performance data and drive actionable improvements
Hands-on experience with CRM tools and marketing automation platforms
Good understanding of customer behavior, retention mechanics, and engagement strategies
Ability to manage multiple projects and stakeholders in a dynamic environment
Strong communication and collaboration skills
Knowledge of GDPR and CRM best practices
Fluent in German and English
Ready to apply?
Take the next step in your career, apply now and explore the opportunities we have to offer.
