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CRM Manager
Full-time
3Commas.io
is a leading SaaS of cryptocurrency trading since 2017, building the leading automation platform for crypto trading and turning complex markets into simple yet powerful algorithmic strategies.
Our AI-driven bots (DCA, Grid, Signal), deep integrations with TradingView, and a robust API enable traders to automate and optimize across 15+ major exchanges, including Binance, Coinbase, OKX, and Bybit. We serve a global community of individual and institutional traders and developers who rely on our security-first, reliable, and battle-tested infrastructure to run strategies 24/7.
Role Overview
As a CRM Manager,
you will own and scale one of the company’s key growth and retention channels. Your mission will be to design, execute, and continuously optimise CRM campaigns and lifecycle journeys that increase user engagement, retention, and reactivation.
This is a high-impact, hands-on role
where you will directly influence conversion rates and the overall user experience across our user lifecycle. You will be responsible for building and managing sophisticated CRM journeys, leveraging data, experimentation, and automation to deliver personalised communication at scale.
You will work closely with the Product Marketing Manager, as well as product, analytics, design, and engineering teams to deeply understand the product, user behaviour, and growth opportunities. Together, you will help shape how traders interact with the product through personalised lifecycle communication.
We are looking for someone who can take full ownership of the CRM channel, move fast, and operate with a strong time-to-market mindset. The ideal candidate is comfortable working in a fast-moving tech environment, is highly data-driven, and is always looking for ways to improve processes and campaign performance.
Experience using AI tools or AI agents to automate workflows and scale marketing operations will be a strong advantage.
Key Responsibilities
Develop and execute CRM marketing campaigns and automated customer journeys.
Partner with product teams to design CRM strategies that support user activation, trading engagement, and retention.
Collaborate with product, marketing, analytics, and design teams to ensure cohesive and effective campaign execution.
Monitor and analyse campaign performance metrics (open rates, click-through rates, conversions, retention, etc.) and provide actionable insights for continuous optimisation.
Plan and run A/B tests to improve campaign performance and customer engagement.
Segment audiences and tailor communications to deliver personalised customer experiences across multiple channels.
Maintain and manage email and CRM databases, ensuring compliance with data hygiene and protection regulations (e.g., GDPR, CAN-SPAM).
Monitor email deliverability and campaign health, working with ESPs and internal teams to troubleshoot issues.
Manage CRM automation workflows, lifecycle campaigns, and behavioural triggers.
Requirements
2+ years of experience in email marketing and CRM management within FinTech or crypto-related projects. However, we also highly value experience with tech and complex products (B2C/B2B).
Experience with multichannel CRM, including web and mobile notifications and messaging.
Proficiency with CRM and customer marketing platforms.
Strong analytical skills, with experience in reporting and dashboard creation (Excel, Power BI, Amplitude, or similar tools), interpreting data, and providing actionable insights.
Detail-oriented, highly attentive, and organised, with the ability to manage multiple projects simultaneously.
Knowledge of email marketing regulations, best practices, and A/B testing.
Excellent written and verbal communication skills in English (C1+).
Experience troubleshooting campaigns, journeys, and templates, as well as familiarity with tools such as Stripo, HTML & CSS, Liquid logic, and deliverability concepts (ESPs, Postmaster tools, IP warm-up, push & in-app rendering).
AI-driven mindset and trading experience — nice to have.
Why Join
3Commas.io
?
🔧
Impact at Scale
Drive product innovation for a platform used by millions of traders and developers worldwide.
🧭
Strategic Influence
Shape the product roadmap and user experience alongside executive leadership.
🧠
Culture of Growth
Join a passionate, talented team where ideas are valued, and careers are accelerated.
🌍
Global & Remote
Work flexibly from Barcelona, Tallinn, Cyprus — or remotely, in sync with our distributed product and tech teams.
