CRM & Full Funnel Email Automation Specialist

Job Description: CRM \& Full Funnel Email Automation Specialist

About Company

Growtrics is an innovative EdTech company leveraging data and artificial intelligence to optimize individual learning experiences. The company is committed to developing cutting-edge solutions that empower people to achieve their learning goals effectively. With a strong focus on innovation and technology, Growtrics strives to make education more personalized and accessible to learners worldwide. Joining Growtrics means being part of a team that values creativity, growth, and impactful outcomes.

Experience Required:

2 to 5 years

Growtrics is looking for a detail-oriented and proactive CRM \& Full Funnel Email Automation Specialist to build, manage, and optimize our CRM, email automation, and workflow systems. This role is ideal for someone who understands both marketing operations and automation, and can use tools like Make, Zapier, Claude, ChatGPT, Codex, Claude Cowork, and other AI platforms to streamline processes, improve efficiency, and support growth.

This role will be responsible for building full-funnel email automation across the customer lifecycle, including lead capture, lead nurturing, onboarding, activation, retention, and referral workflows .

Key Responsibilities

• Manage and optimize CRM workflows to support lead management, customer engagement, and sales follow-up.

• Build and maintain automated workflows using

Make, Zapier, and other automation platforms .

• Set up and manage

full-funnel email automation including lead capture, welcome flows, onboarding journeys, activation campaigns, retention campaigns, re-engagement sequences, and referral workflows.

• Design and improve CRM pipelines, tagging structures, segmentation logic, and automation rules.

• Build lifecycle communication flows that improve lead conversion, customer engagement, and long-term retention.

• Integrate CRM systems with websites, forms, email tools, calendars, ad platforms, spreadsheets, and other business tools.

• Identify repetitive manual tasks and convert them into reliable automated workflows.

• Use

Claude, Claude Cowork, Codex, ChatGPT, or other LLM tools to support workflow design, automation documentation, prompt creation, SOP generation, and process improvement.

• Troubleshoot broken automations, sync issues, duplicate records, and workflow errors.

• Maintain clean and accurate CRM data through proper field mapping, validation, deduplication, and reporting practices.

• Collaborate with marketing, sales, and operations teams to understand business needs and turn them into scalable automations.

• Document workflows, automation logic, and best practices for internal use.

• Monitor automation and email performance, and recommend improvements for efficiency, delivery, engagement, and business impact.

Required Skills \& Qualifications

• 2 to 5 years of experience in

CRM management, marketing automation, workflow automation, or operations automation .

• Hands-on experience with

Make, Zapier , or similar no-code/low-code automation platforms.

• Experience building and managing

email automation and customer journey workflows across the funnel.

• Strong understanding of

full-funnel lifecycle marketing , including lead capture, onboarding, activation, retention, and referral automation.

• Strong understanding of CRM structure, lead stages, contact segmentation, pipeline management, and automation logic.

• Experience with CRM, product tools, and customer engagement platforms such as

HubSpot, Customer.io , Mixpanel, or similar tools.

• Familiarity with integrations involving forms, websites, email tools, spreadsheets, and communication platforms.

• Hands-on experience using

Claude, Claude Cowork, Codex, ChatGPT, or similar AI tools to improve workflow building and process automation.

• Strong problem-solving skills with the ability to debug and improve automations.

• Good documentation, communication, and project coordination skills.

Preferred Qualifications

• Experience in marketing operations, sales operations, or revenue operations.

• Understanding of webhooks, APIs, and integration logic.

• Experience creating SOPs and internal process documentation.

• Ability to analyze workflow efficiency and recommend automation opportunities.

• Familiarity with reporting dashboards, funnel metrics, and lifecycle performance tracking.

Key Success Metrics

• Reduction in manual operational work through automation

• Improved CRM data quality and pipeline accuracy

• Higher lead response speed and follow-up consistency

• Better email workflow performance across onboarding, activation, retention, and referral stages

• Fewer automation errors and faster issue resolution

• Improved team efficiency through scalable systems and processes

Why you'll love working here

• Highly competitive compensation package, including 100% salary during probation, designed to reward your talent and dedication.

• 13th-month salary and performance-based bonuses to celebrate your achievements and contributions.

• Comprehensive Social Insurance calculated on gross salary, giving you peace of mind and full legal protection.

• Generous and flexible time-off policy: 14 annual leave days \+ 6 sick leave days to recharge and maintain work-life balance.

• Flexible working hours allowing you to manage your schedule and work in a way that suits your lifestyle.

• MacBook provided, ensuring you have the tools to perform at your best from day one.

• Full compliance with the Vietnam Labor Code, so you can focus on work with confidence in a fair and lawful environment.

• Opportunity to collaborate directly with global stakeholders, gaining exposure to international best practices and expanding your professional network.

• A workplace that truly values your well-being: regular social events, sports clubs, gym activities, and team-building programs to foster connection and fun.

• Vibrant, youthful, and international culture that encourages creativity, innovation, and continuous growth.

• Fully stocked pantry with a variety of snacks, milk, and beverages to keep you energized throughout the day.

• Recognition and rewards based on your experience, skills, and qualifications, ensuring your contributions are appreciated and fairly compensated.

• Career development and learning opportunities to help you grow personally and professionally in a dynamic, supportive environment.