CRM and Loyalty Manager

So… who are we?

Techtronic Industries (TTI) is a global organisation and world‑class leader in quality consumer and professional products marketed to the home improvement and construction industries. TTI's portfolio includes the world's largest DIY Power Tool and Power Garden brand in RYOBI, along with other market‑leading brands such as AEG, Hoover, Vax, Kango and Empire.

Every member of our team plays a vital role, and you will too. You'll have the opportunity to grow, innovate, and make a meaningful impact as we continue to strengthen how we engage customers and deliver personalised experiences across our brand portfolio.

About the Role

Reporting to the Senior CRM and Loyalty Manager, the CRM Manager is responsible for the day‑to‑day management and delivery of CRM initiatives across TTI's portfolio of brands. This role plays a key part in executing customer lifecycle, loyalty and marketing automation programs that drive engagement, retention and long‑term customer value.

This is a hands‑on, delivery‑focused role that works closely with Marketing, Digital, Product, Sales, Service and Technology teams, as well as external partners. You will use customer data and insights to optimise journeys, improve personalisation and ensure CRM activity delivers meaningful customer and commercial outcomes. The role is based in Mount Waverley.

Responsibilities

• Manage and deliver CRM initiatives including lifecycle, automation and trigger‑based journeys across multiple brands

• Support the execution and optimisation of loyalty programs, monitoring customer engagement and identifying improvement opportunities

• Map, analyse and optimise customer journeys using data‑led insights and industry best practice

• Work closely with internal stakeholders to design and implement CRM initiatives that enhance the end‑to‑end customer experience

• Analyse campaign performance including engagement, conversion and opt‑in metrics, and recommend optimisation actions

• Champion high‑quality customer data and ensure CRM activity complies with privacy and regulatory requirements

• Partner with external platforms and agencies to leverage new functionality and enhance personalised customer experiences

What We Offer

• Hybrid working model - flexibility for balance

• A strong focus on well‑being with access to our Wellbeing Hub and Employee Assistance Program (EAP)

• Generous product discounts - because we believe in what we create!

• Recognition programs and social events to celebrate team successes

• Professional development opportunities to support your career growth

• Paid parental leave and other benefits to support your life, not just your job

What You Bring

• Proven experience in CRM, marketing automation or customer lifecycle management within a fast‑paced B2C or B2B environment

• Strong analytical capability, with the ability to interpret customer data and translate insights into action

• Hands‑on experience with CRM platforms and marketing technology (Salesforce CRM, Sales and/or Marketing Cloud highly regarded)

• A collaborative mindset, with the ability to work effectively across cross‑functional teams and external partners

• Strong attention to detail and a continuous improvement mindset

• Relevant tertiary qualifications in Marketing, Business or a related field, or equivalent industry experience

Sounding like you? GREAT! APPLY NOW - we'd love to hear from you.