An investigation by Consumer Reports has revealed significant shortcomings in the safeguards employed by AI voice cloning companies, raising concerns about potential misuse and fraud.

Digital deception: Voice cloning technology, while offering legitimate applications such as audio editing and personalized narration, poses serious risks when misused. There have been instances where scammers utilized AI-generated voices to impersonate individuals, including family members in distress, celebrities, and politicians, to deceive victims.

Lax verification requirements: Consumer Reports evaluated six prominent voice cloning services and found that four of them lack adequate measures to prevent unauthorized voice replication. ​ ElevenLabs, Speechify, PlayHT, and Lovo only required users to check a box confirming they had the legal right to clone a voice or make a similar self-attestation, without implementing robust verification processes.

In contrast, Descript and Resemble AI have implemented mechanisms aimed at confirming a speaker's consent before proceeding with voice cloning. ​

Basic steps not taken: "AI voice cloning tools have the potential to supercharge impersonation scams," Consumer Reports Policy Analyst Grace Gedye said in a statement. "Our assessment shows that there are basic steps companies can take to make it harder to clone someone's voice without their knowledge—but some companies aren't taking them."

Plea to regulators: The rapid advancement and accessibility of AI voice cloning technology has outpaced the development of regulatory frameworks, leading to a gap in consumer protection. Consumer Reports said it wants companies to raise their standards and is calling on state attorneys general and the federal government to enforce existing consumer protection laws and consider whether new rules are needed.