Senior Manager, Digital Experience & Personalisation

Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that connects visitors to the fascinating world of wildlife.

Job Duties And Responsibilities

We are looking for a strategic and commercially minded digital leader to drive personalisation, discoverability and conversion across our digital ecosystem, shaping how millions of guests interact with Mandai through data-driven experiences. As Senior Manager, Digital Experience & Personalisation, you will lead the strategy, optimisation and continuous evolution of Mandai's digital experiences across multiple platforms, working at the intersection of Product, Marketing, Analytics and Technology.

Lead Mandai's Digital Experience Strategy

• Develop the roadmap for digital experience, personalisation and optimisation initiatives

• Identify opportunities to improve customer engagement and business performance

• Drive adoption of intelligent and data-driven customer experiences

• Translate customer insights into scalable digital capabilities

Drive Personalisation Across The Digital Ecosystem

• Develop audience segmentation strategies

• Define personalisation use cases and customer journeys

• Partner with Product Managers to embed personalisation into digital products

• Improve guest engagement through contextual experiences and recommendations

Lead Content Optimisation & AI Discoverability

• Lead the Content Optimisation team

• Establish content governance standards

• Drive SEO and AI discoverability initiatives

• Improve content quality and engagement across digital platforms

Lead Conversion Optimisation

• Lead experimentation and A/B testing programmes

• Improve digital customer journeys

• Optimise conversion funnels and engagement

• Partner with Commerce teams to identify revenue growth opportunities

Lead And Develop High-Performing Teams

• Coach and develop team members responsible for Content Optimisation, Discoverability, and Conversion Optimisation

• Build future digital capabilities

• Foster a culture of experimentation and continuous improvement

• Drive collaboration across Product, UX/UI, Marketing, Analytics and Technology teams

Collaborate Across The Business

• Align business priorities with customer needs

• Manage external agencies and technology partners

• Facilitate strategic workshops and governance meetings

• Influence senior stakeholders through data and customer insights

Job Requirements

• 8-10 years of experience in digital experience, digital product management, personalisation, digital marketing, e-commerce or customer experience

• At least 3-5 years of people leadership experience managing cross-functional teams and digital specialists

• Proven success delivering digital experience optimisation, customer engagement or conversion improvement across web, mobile and digital platforms

• Experience leading digital transformation, optimisation or personalisation programmes within a multi-channel environment

• Experience working collaboratively with Product, Technology, Marketing, Analytics and external partners to deliver digital initiatives at scale