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Marketing Automation Specialist (with Australian Experience)
Full-time
ADEC Innovations is seeking an experienced AI Marketing & Business Automation Specialist to support the growth and operational efficiency of an Australian business. This role combines marketing execution, AI, workflow automation, and business systems optimization, requiring a strong technical mindset with the ability to identify where AI and automation can streamline manual processes while improving business outcomes.
Duties & Responsibilities
AI-Driven Marketing Execution
Develop AI-assisted marketing assets including promotional videos, presentations, graphics, website content, and digital collateral.
Create engaging marketing campaigns using AI to improve efficiency and content quality across websites, social media, LinkedIn, email, and recruitment marketing.
Website & Digital Platform Management
Manage and maintain WordPress websites using Elementor and design landing pages supporting lead generation.
Create and maintain digital marketing assets and support basic SEO optimization and website performance improvements.
Business Process Automation
Identify manual processes suitable for automation across marketing and business operations.
Design, implement, and optimize workflow automations using appropriate AI and automation platforms.
CRM & Marketing Systems
Configure, maintain, and optimize CRM platforms and develop automated lead nurturing and follow-up workflows.
Support CRM reporting, data management, and integrate marketing systems with other business applications.
AI Innovation & Continuous Improvement
Research and evaluate emerging AI technologies and recommend practical applications that improve productivity and customer experience.
Job Qualifications
At least 3 years in Digital Marketing, Marketing Operations, Marketing Technology, Business Automation, or a related discipline, with demonstrated experience supporting Australian businesses or clients.
Strong experience managing WordPress websites using Elementor.
Hands-on experience implementing CRM systems and marketing automation.
Experience with workflow automation and business process improvement.
Strong written and verbal English communication skills and the ability to work independently.
