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Marketing & AI Specialist
Full-time
Marketing & AI Specialist
Location:
Dallas, TX (On-Site)
About Pinecrest Consulting
At Pinecrest Consulting, we're more than just a team—we're a community. As a
Dallas Morning News Top Workplace
, we're proud of the culture we've built—one centered around collaboration, innovation, continuous improvement, and delivering exceptional service to our clients.
We're looking for a
Marketing & AI Specialist
to help grow our brand, elevate our digital presence, and bring fresh, AI-driven ideas to our marketing efforts. This is a unique opportunity to combine creativity, strategy, and technology to strengthen how Pinecrest connects with clients, candidates, and partners.
If you're excited about building impactful marketing campaigns, creating exceptional digital experiences, and using AI to work smarter, we'd love to meet you.
About the Role
We're looking for a creative, strategic marketer who enjoys bringing ideas to life and isn't afraid to embrace new technology.
This role combines marketing strategy, website management, UI/UX, lead generation, branding, content creation, and AI. You'll own Pinecrest's digital presence—from how prospective clients discover us to how they experience our website and engage with our brand.
Working directly with leadership, you'll execute marketing initiatives across multiple channels, improve our website and digital experience, create compelling content, support lead generation efforts, and use AI to work smarter and bring new ideas to life.
This is not a traditional marketing role.
This is an ownership role.
Core Responsibilities
Marketing Strategy & Brand Management
Own Pinecrest's overall marketing strategy and brand presence across all customer touchpoints.
Develop and execute marketing campaigns that increase brand awareness, generate qualified leads, and support business growth.
Partner with leadership to develop new marketing initiatives and bring creative ideas to life.
Maintain consistent messaging, visual identity, and brand standards across all platforms.
Identify opportunities to strengthen Pinecrest's market presence and differentiate our brand.
Website, UI/UX & Digital Experience
Own and manage the Pinecrest website, ensuring it reflects our brand and business goals.
Continuously improve the website's
user interface (UI)
and
user experience (UX)
to create an intuitive, engaging, and conversion-focused experience.
Design and optimize landing pages, page layouts, navigation, forms, and conversion paths.
Partner with developers to implement new pages, website enhancements, and functionality.
Monitor website performance, user behavior, and analytics to identify opportunities for improvement.
Ensure the website supports lead generation while delivering an exceptional user experience.
Lead Generation & Digital Marketing
Own Pinecrest's lead generation strategy across digital marketing channels.
Develop and execute email marketing campaigns, SEO initiatives, paid advertising, and other digital marketing efforts.
Create and optimize marketing funnels that convert visitors into qualified leads.
Analyze campaign performance and continuously optimize for engagement, conversion, and ROI.
Stay current on digital marketing trends and recommend new opportunities to drive growth.
Content, Creative & Events
Create engaging content for social media, blogs, email campaigns, case studies, presentations, recruiting initiatives, and sales collateral.
Design digital and print marketing materials that clearly communicate Pinecrest's value and culture.
Lead marketing efforts for conferences, trade shows, recruiting events, and company initiatives.
Design booth experiences, signage, promotional materials, presentations, and event collateral.
Coordinate vendors and oversee marketing execution before, during, and after events.
AI & Marketing Innovation
Leverage AI tools to improve content creation, campaign execution, research, and day-to-day marketing workflows.
Stay current on emerging AI trends and recommend new tools that improve efficiency and creativity.
Experiment with AI technologies to enhance marketing performance and the customer experience.
Identify opportunities where AI can support marketing initiatives and help the team work more effectively.
Analytics & Performance
Monitor website traffic, lead generation, campaign performance, and engagement metrics.
Build reports and dashboards that provide leadership with actionable insights.
Use analytics, testing, and customer feedback to continuously improve marketing performance and digital experiences.
Measure the success of marketing initiatives and recommend data-driven improvements.
What Success Looks Like (First 6–12 Months)
Pinecrest has a stronger, more recognizable, and consistent brand across every platform.
The website delivers an intuitive, high-quality user experience that consistently converts visitors into qualified leads.
Marketing campaigns generate measurable business growth and increase brand awareness.
Lead generation improves through optimized digital marketing strategies and website enhancements.
AI becomes a valuable tool for improving marketing efficiency, creativity, and execution.
Conferences, events, and marketing initiatives strengthen Pinecrest's reputation and visibility.
Leadership has clear visibility into marketing performance through organized reporting and analytics.
What We're Looking For
Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
3\+ years of experience in marketing, digital marketing, branding, or a related role.
Experience managing business websites, with the ability to improve
UI/UX, usability, and conversion performance.
Experience developing lead generation strategies and managing digital marketing campaigns.
Strong understanding of branding, content creation, and digital marketing best practices.
Experience using AI tools to improve marketing workflows, content creation, research, or campaign performance.
Experience with platforms such as HubSpot, WordPress, Google Analytics, Canva, Adobe Creative Suite, Figma, or similar tools.
Knowledge of SEO, email marketing, paid advertising, anal
