Head of Marketing Performance and Growth

The Head of Marketing

Performance

& Growth is responsible for leading Kip&Co’s integrated customer growth strategy across paid, owned and organic channels.

This role owns the customer growth engine of the business - leading performance marketing, CRM and lifecycle marketing, organic social distribution, community engagement, customer analytics and omni-channel campaign performance with a strong focus on commercial outcomes, marketing efficiency and scalable growth.

The role is accountable for three core growth streams across the business:

1. Paid / Performance Marketing 2. CRM, EDM & Lifecycle Marketing 3. Organic Social Distribution & Community

Working closely with the eCommerce Manager, this role ensures marketing activity effectively drives qualified traffic, customer engagement, retention and revenue growth, while the eCommerce function owns onsite customer experience, merchandising and conversion optimisation.

In partnership with the Head of Brand & Creative Production, this role translates Kip&Co’s creative storytelling into commercially effective omnichannel marketing execution across digital, retail and wholesale environments.

This is a highly commercial, analytical and forward-thinking leadership role suited to a digitally progressive marketer with deep expertise across performance marketing, CRM, customer growth strategy, organic social, AI-enabled marketing tools, automation and omnichannel customer behaviour.

The role is responsible for identifying and scaling growth opportunities across the customer funnel — leveraging data, experimentation, AI technologies and customer insights to improve acquisition efficiency, customer lifetime value, retention and return on marketing investment.

Key Responsibilities

Performance & Growth Marketing

• Lead customer acquisition and revenue growth across paid media channels including Meta, Google, TikTok, Pinterest and emerging platforms.

• Own channel performance including ROAS, customer acquisition and marketing contribution to revenue.

• Manage agency partners and drive continual optimisation through data-led decision making.

CRM & Customer Lifecycle

• Lead CRM, EDM and lifecycle marketing strategies across acquisition, retention, loyalty and reactivation.

• Develop personalised customer journeys that improve engagement, repeat purchase and customer lifetime value.

• Oversee customer communications, database growth and marketing automation programs.

Social & Community

• Lead organic social strategy, audience growth and community engagement across all platforms.

• Ensure social content supports broader campaigns, launches and brand storytelling.

• Drive influencer support, social listening and community-building initiatives.

Campaigns & Omnichannel Marketing

• Lead integrated marketing campaigns across digital, retail and wholesale channels.

• Partner with eCommerce, Retail, Wholesale and Creative teams to deliver seamless customer experiences.

• Translate brand campaigns into commercially successful customer engagement strategies.

Marketing Innovation & Insights

• Champion AI, automation and emerging marketing technologies to improve performance and efficiency.

• Own reporting, customer insights and marketing analytics to support business growth and decision-making.

• Identify opportunities to improve customer experience, marketing effectiveness and profitability.

Leadership

• Lead and develop a high-performing marketing team, fostering collaboration, accountability and continuous improvement.

• Manage agency relationships, budgets and marketing investment to maximise commercial outcomes.

Skills & Experience

· 8+ years experience in performance marketing, growth marketing or digital commerce roles within retail, eCommerce or consumer brands

· Proven track record driving customer acquisition, retention and revenue growth

· Strong expertise across paid media, CRM, lifecycle marketing, organic social strategy and digital performance optimisation

· Experience leading integrated omnichannel customer communication strategies across digital and physical retail environments

· Experience managing external agencies alongside internal campaign execution and customer engagement functions

· Strong analytical capability with confidence interpreting customer, channel and trading data

· Commercially driven with strong understanding of marketing profitability, customer economics and growth metrics

· Experience leading and developing marketing team members

· Experience leveraging AI tools, automation platforms and marketing technologies to improve performance outcomes

· Strong project management capability with ability to manage multiple campaigns and priorities simultaneously

· Experience working within fast-paced, founder-led or high-growth environments preferred

At Kip&Co, we’ve made a personal commitment to minimise the harm to the planet in everything we do, meaning sustainable and ethical considerations come first. *We’re equally committed to creating an inclusive and supportive workplace where diversity is valued and our team feels empowered to grow.* We offer generous employee benefits including product discounts and allowances, paid parental leave, and a flexible working environment.