Head of AI - Commercial

About Planet

Planet is a global provider of integrated technology and payments solutions for retail and hospitality customers.

We create great experiences for the millions of people who use our payments, software, and tax-free solutions every minute of every day.

Planet empowers its customers to deliver great customer experiences by combining payments and software in ways that drive greater loyalty, increase revenue and save time.

Founded over 35 years ago and with our headquarters in London, today we have more than 2,500 employees located across six continents serving our customers in more than 120 markets.

Role Overview

The Head of AI – Commercial is responsible for defining and delivering the AI strategy across Commercial functions, driving measurable improvements in revenue enablement, customer insights, and overall commercial performance through the application of AI and data-driven solutions.

This role operates within the enterprise AI Centre of Excellence (CoE), partnering closely with Commercial leadership to identify high-impact opportunities, deliver AI initiatives at pace, and scale solutions across the organisation. The focus is on enhancing decision-making, improving customer engagement, and enabling more effective execution of commercial strategies through responsible AI.

What You Will Do

Strategy & Leadership

• Define and execute the AI strategy and roadmap for the Commercial domain aligned to enterprise priorities

• Partner with Commercial leadership to identify high-value opportunities across sales, marketing, customer engagement, and revenue optimisation

• Build and maintain a prioritised pipeline of AI initiatives focused on improving commercial performance and scalability

• Act as a trusted advisor to senior stakeholders on AI-driven opportunities and their impact on business outcomes

Delivery & Execution

• Own end-to-end delivery of Commercial AI initiatives from discovery through to deployment and adoption

• Lead cross-functional teams (data, engineering, product, and Commercial SMEs) to deliver AI solutions at pace

• Ensure solutions are scalable, reusable, and aligned with enterprise AI platform standards

• Drive adoption and integration of AI solutions into commercial workflows to deliver sustained outcomes

AI Solution Development (Commercial Focus)

• Lead the design and delivery of AI-enabled solutions that: Enhance customer and market insight generation Improve targeting, segmentation, and engagement strategies Enable more effective identification of commercial opportunities Support data-driven decision-making across sales and marketing processes

• Focus on improving visibility, consistency, and effectiveness across commercial activities through advanced analytics and AI

Governance, Risk & Responsible AI

• Ensure all AI solutions align to enterprise governance frameworks, including risk classification and approval processes

• Partner with Legal, Security, and Data Protection teams to ensure compliance with regulatory and policy standards

• Champion responsible AI principles including transparency, fairness, and appropriate human oversight

• Ensure appropriate controls are in place for AI solutions that influence customer-facing or revenue-related decisions

Operating Model & Collaboration

• Act as the Commercial domain lead within the AI CoE operating model

• Collaborate with central teams responsible for AI platform, standards, and monitoring

• Work with business stakeholders to drive use case identification, prioritisation, and value realisation

• Contribute to governance forums and cross-functional alignment on AI delivery and adoption

Performance & Value Realisation

• Define and track KPIs for AI initiatives, including: Revenue enablement and commercial performance impact Effectiveness of customer engagement and targeting Process optimisation and improved decision-making Adoption and utilisation of AI solutions across Commercial teams

• Ensure delivery of measurable outcomes that enhance scalability, insight quality, and consistency

• Drive initiatives that enable Commercial teams to focus on higher-value strategic activities

Who You Are

• Significant experience leading AI, data, or digital transformation initiatives within Commercial, Sales, Marketing, or related domains

• Strong understanding of commercial processes, customer lifecycle management, and revenue models

• Proven track record delivering AI or data-driven solutions at scale

• Experience working within governance and regulated environments

• Strong stakeholder management and executive communication skills

• Strategic thinker with strong commercial awareness

• Outcome-driven with a focus on measurable business value

• Collaborative leader able to influence across business and technical teams

• Strong commitment to responsible and ethical AI

• Ability to operate effectively in fast-paced, evolving environments

Nice to have

• Experience working within an AI Centre of Excellence model

• Knowledge of AI platforms, advanced analytics, and data-driven commercial solutions

• Familiarity with CRM, marketing platforms, and customer data systems

• Experience scaling AI adoption across complex organisational environments

Why Planet

Come and grow your career in the most exciting, fast paced technology market, with a business that delivers feel-good connected commerce.

We would love to hear from you – Apply now

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At Planet, we embrace a hybrid work model, with three days a week in the office.