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eCommerce Coordinator
Full-time
Flo & Frankie is a New Zealand, family-owned business known for curated products and warm, personal customer service. As eCommerce Coordinator in the Digital Marketing team (Parnell Head Office), you'll own the CRM and email strategy through Klaviyo, support the growth of paid channels, and help optimise the online customer journey to drive engagement, conversion, and loyalty across NZ and Australia.
What You'll Do
Own Klaviyo end-to-end: campaigns, segmentation, automation, flows, and reporting, driving retention and lifetime value.
Support Google Ads performance alongside the agency partner, building toward full ownership of paid channels.
Maintain Google Merchant Centre, product feeds, and website content.
Support SEO and AI search visibility across search engines and AI platforms.
Analyse performance using GA4, Klaviyo, Profit Peak, and AI/automation tools, turning insights into recommendations.
Monitor customer behaviour, competitors, and industry trends.
Partner with Customer Care to spot online pain points and improve customer journeys.
Support the eCommerce calendar, delivering campaigns, promotions, launches, and key trading moments.
Continuously test, learn, and optimise to improve conversion, engagement, and experience.
About You
2+ years' experience in eCommerce, CRM/lifecycle, or digital marketing (agency or brand side).
Hands-on experience with Klaviyo or similar CRM platforms: campaigns, segmentation, and automated journeys.
Strong grasp of eCommerce principles, customer journeys, and performance metrics.
Confident with data and analytics, turning insights into clear recommendations.
Skilled with AI tools and prompting to work faster and smarter.
Highly organised, proactive problem solver with a genuine test-and-learn mindset.
