Back
CRM Marketing Manager
Full-time
Ancestry is the global leader in family history, empowering journeys of personal discovery with more than 40 billion records and over 3 million subscribers.
About the Role
We are looking for a CRM Manager passionate about building meaningful customer relationships through data-driven lifecycle marketing. This role owns the execution and optimisation of CRM programmes end-to-end — from campaign planning and automated journeys to segmentation, experimentation and performance reporting. You will act as the CRM subject matter expert, partnering with Product, Marketing, Data & Analytics, Performance Marketing, On-site teams and external technology partners to create connected customer experiences across the full lifecycle.
What You Will Do
Own the planning, execution and optimisation of the UK CRM calendar, including promotional campaigns, newsletters, engagement communications and date-based email campaigns.
Partner with the Global CRM team, which owns triggered and automated lifecycle journeys, providing UK market expertise and influencing prioritisation.
Use customer data and insights to improve segmentation, targeting, email strategy and engagement.
Bring a test-and-learn mindset and leverage AI tools to improve CRM workflows, efficiency and innovation.
Monitor CRM and subscription metrics, identifying opportunities to reduce churn and drive repeat revenue.
Partner with Product, Marketing, Data and On-site teams to improve the full customer journey and conversion experience.
Act as the UK CRM subject matter expert, sharing insights, best practices and recommendations.
Who You Are
A hands-on CRM professional with experience managing customer communications, segmentation and CRM programmes.
Experienced with CRM platforms such as Salesforce Cloud, Braze, Lytics or similar tools.
Able to balance strategic thinking with hands-on execution.
