What does a 'click-free future' mean for consumers when AI handles everything?

Zero-click future: Instead of manually searching for flights, comparing hotel prices, and clicking through multiple pages, users will simply issue a request: *"Here’s my budget and my travel dates—find and book everything for me." AI agents will then return a completed itinerary, eliminating the need for multi-step online interactions.

"People won’t want to click at all," Terry predicts. "Right now, even when using AI-powered search tools, you still have to sift through information and click links. I think that will disappear. Consumers will just type or say what they need, and their AI assistant will handle everything."

Consumer habits: This shift will extend beyond travel to nearly all aspects of online shopping and decision-making. While some consumer activities may still require human involvement, Terry envisions a future where automation dominates the first step of nearly every transaction.

"There will only be a small subset of consumer actions that don’t have a fully autonomous agent doing the work for you," he says. "And even then, I think it will just be human-in-the-loop rather than fully manual."

A hybrid future: Rather than a stark divide between human-driven and AI-driven interactions, Terry believes the future will be a hybrid—where AI agents handle routine tasks, and humans step in only when necessary. As AI agents become more sophisticated, the question is no longer if they will change the way we interact with the internet, but how quickly consumers will adapt to a world where searching, clicking, and comparing results are relics of the past.